Learner Activity 8

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                   1 hour

 

 

                      YES

 

 

 

Text Box: ACTIVITY: GROUP

 

 

 

 

Text Box: TYPE: DO/SPEAK

 

 

 

Text Box: ASSESSMENT: YES

 

 

 

Text Box: HOMEWORK: NO

 

 

 

 

Text Box: LEARNING AREA LINKS: EMS TECHNOLOGY LLC

 

 

 

 

 

 

 

Text Box: EQUIPMENT PENS & PAPER OHP

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SPECIFIC OUTCOMES:

bullet To understand the importance of marketing in the development of tourism.
bullet To acquire hands - on experience in tourism marketing. 

 

 

 

TEACHER PREPARATION / INVOLVEMENT:

bullet Prepare a transparency with the following statement: “In order to preserve the Nama culture, the only real solution to the problem would be a major boost in Heritage Tourism to that area.”
bullet Divide the class into groups of not more than 6 learners.
bullet Give guidance where necessary.
bullet Assess group work.

 

 

 

 LEARNER INVOLVEMENT:

bullet Plan an aggressive marketing campaign to boost heritage tourism to Pella.
bullet Discuss various marketing strategies.
bullet Design a slogan in the form of a bumper sticker, which will attract tourists to Pella.
bullet Give feedback through class presentations.

 

 

 

ASSESSMENT CRITERIA:

bullet Understand the importance of marketing.
bullet Apply various marketing strategies.
bullet Develop a complete marketing campaign.  
bullet Design a bumper sticker.
bullet Present marketing campaign in class.